Some of my favourite quotes:If everyone owns everything， you’ve got a problem。 Likewise if there’s no ownership。 You cannot tell smart people what to do without providing Why。 If engineers don’t have a clarity of purpose they will likely build a wrong thing。 Slow down the desire to build something quickly and apply: North star framework， Impact mapping， Opportunity solution tree （Continuous discovery habits） and the “double diamond” design methodology。 Without safe environment where people can s Some of my favourite quotes:If everyone owns everything， you’ve got a problem。 Likewise if there’s no ownership。 You cannot tell smart people what to do without providing Why。 If engineers don’t have a clarity of purpose they will likely build a wrong thing。 Slow down the desire to build something quickly and apply: North star framework， Impact mapping， Opportunity solution tree （Continuous discovery habits） and the “double diamond” design methodology。 Without safe environment where people can speak up， we miss out on valuable feedback。 Anything other than re-enforcing comment is seen as an attack， as are alternative ideas。 If a technical lead makes you feel stupid or can’t explain in human language then he needs a training。 Don’t let tech team run wild。 Technology is the business。 Architect’s main task is problem prevention。 Code is a liability， the system is the asset！！！Focus on creating long term value over short term gains！ Well architected system and culture of problem prevention rather than incident management。 The book encourages to use Wardley mapping to identify what to build or buy。 。。。more